Finance ad spend on outdoor in Singapore 2019-2021

Published by
R. Hirschmann,
May 29, 2024
The expenditure on outdoor advertising of the finance category in Singapore increased by 6.1 million U.S. dollars (+84.08 percent) since the previous year. The year 2021 therefore marks a significant change in the advertising spending compared to the previous year.
For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the finance category on outdoor, the ad expenditure of the finance category on radio was lower and on magazines it was considerably lower.

Finance advertising spending on outdoor in Singapore from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Singapore

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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