Retail ad spend on radio in South Korea 2019-2021

In 2021, the expenditure on radio advertising in the retail category in South Korea increased significantly by 542.5 thousand U.S. dollars (65.69 percent) compared to 2020. At 1.4 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period.
For more insights about advertising in South Korea: In 2021, in comparison to ad spend in the retail category on radio, the ad expenditure in the retail category on television was considerably higher, while spending on magazines was lower.