Automotive ad spend on OOH advertising in the Philippines 2019-2021

Published by
Christy Balita,
Feb 5, 2024
Between 2019 and 2021, the automobile industry cut its expenditure on out-of-home (OOH) advertising in the Philippines by over one-quarter (27.5 percent). The value amounted to less than 6.8 million U.S. dollars in the latter year.

Automotive advertising spending on out-of-home (OOH) advertising in the Philippines from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Philippines

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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