Cosmetics & personal care ad spend on outdoor in Singapore 2019-2021

In 2021, the expenditure on outdoor advertising of the cosmetics and personal care category in Singapore increased by 286 thousand U.S. dollars (+59.27 percent) since 2020. The year 2021 therefore marks a significant change in the advertising spending compared to the previous year. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years.
For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on outdoor, the ad expenditure of the cosmetics and personal care category on magazines was higher, while spending on radio was lower.