Healthcare spending on OOH advertising in South Africa 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 2021, the healthcare market spent almost 1.8 million U.S. dollars on out-of-home (OOH) advertising in South Africa, up 30 percent from 1.4 million dollars one year before. Despite the annual growth, the 2021 figure amounted to only a little more than three-quarters of the 2.3-million-dollar OOH ad spending recorded in 2019, before the COVID-19 outbreak.

Healthcare spending on out-of-home advertising in South Africa from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

South Africa

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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