Automotive ad spend on magazines in South Africa 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 2021, the automotive industry spent approximately 3.6 million U.S. dollars on magazine advertising in South Africa, down 43 percent from the 6.4-million-dollar ad spending recorded in 2019.

Automotive advertising spending on magazines in South Africa from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

South Africa

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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