Beverages ad spend on cinema in South Africa 2019-2021

Published by
J. G. Navarro,
Nov 17, 2023
Throughout 2021, the beverage industry spent less than 704 thousand U.S. dollars on cinema advertising in South Africa, down 80 percent from the 3.5-million-dollar cinema ad spending recorded two years earlier, before the pandemic.

Beverages advertising spending on cinema in South Africa from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

South Africa

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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