The expenditure on radio advertising of the information technology (IT) category in Singapore decreased by 205.1 thousand U.S. dollars (-20.77 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending declined in Singapore. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the information technology category on radio, the ad expenditure of the information technology category on outdoor was lower and on magazines it was considerably lower.
Information technology (IT) advertising spending on radio in Singapore from 2019 to 2021
(in 1,000 U.S. dollars)
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Nielsen. (December 16, 2022). Information technology (IT) advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355273/information-technology-ad-spend-radio-singapore/
Nielsen. "Information technology (IT) advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355273/information-technology-ad-spend-radio-singapore/
Nielsen. (2022). Information technology (IT) advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355273/information-technology-ad-spend-radio-singapore/
Nielsen. "Information Technology (It) Advertising Spending on Radio in Singapore from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355273/information-technology-ad-spend-radio-singapore/
Nielsen, Information technology (IT) advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1355273/information-technology-ad-spend-radio-singapore/ (last visited January 06, 2025)
Information technology (IT) advertising spending on radio in Singapore from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355273/information-technology-ad-spend-radio-singapore/
