Energy ad spend on digital static display in Singapore 2019-2021

Published by
R. Hirschmann,
May 29, 2024
In 2021, the expenditure on digital static display advertising of the energy category in Singapore increased significantly by 42.3 thousand U.S. dollars (+48.07 percent) since 2020. With 130.35 thousand U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years.
For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the energy category on digital static display, the ad expenditure of the energy category on newspapers was considerably lower, while spending on radio was considerably higher.

Energy advertising spending on digital static display in Singapore from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Singapore

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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