The expenditure on newspapers advertising of the retail category in Singapore decreased by one million U.S. dollar (-3.52 percent) since the previous year. As a result, the advertising spending in Singapore saw its lowest number in 2021 with 27.39 million U.S. dollars. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on magazines as well as on radio was considerably lower.
Retail advertising spending on newspapers in Singapore from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355247/retail-ad-spend-newspapers-singapore/
Nielsen. "Retail advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355247/retail-ad-spend-newspapers-singapore/
Nielsen. (2022). Retail advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355247/retail-ad-spend-newspapers-singapore/
Nielsen. "Retail Advertising Spending on Newspapers in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355247/retail-ad-spend-newspapers-singapore/
Nielsen, Retail advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355247/retail-ad-spend-newspapers-singapore/ (last visited January 06, 2025)
Retail advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355247/retail-ad-spend-newspapers-singapore/
