Retail's OOH ad spend in the Philippines 2019-2021
In 2021, the retail sector spent 1.73 million U.S. dollars on out-of-home (OOH) advertising in the Philippines, up 21 percent from 1.43 million dollars a year earlier.
Retail out-of-home (OOH) advertising spending in the Philippines from 2019 to 2021 (in million U.S. dollars)
Source
In cooperation with
Release date
December 2022
More information
Region
Philippines
Survey time period
2019 to 2021
Special properties
gross figures; excluding volume discounts
Supplementary notes
Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.
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Access limited to Free Statistics. Premium Statistics are not included.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Nielsen. (December 16, 2022). Retail out-of-home (OOH) advertising spending in the Philippines from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1355225/retail-ad-spend-ooh-philippines/
Nielsen. "Retail out-of-home (OOH) advertising spending in the Philippines from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1355225/retail-ad-spend-ooh-philippines/
Nielsen. (2022). Retail out-of-home (OOH) advertising spending in the Philippines from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1355225/retail-ad-spend-ooh-philippines/
Nielsen. "Retail Out-of-home (Ooh) Advertising Spending in The Philippines from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355225/retail-ad-spend-ooh-philippines/
Nielsen, Retail out-of-home (OOH) advertising spending in the Philippines from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355225/retail-ad-spend-ooh-philippines/ (last visited November 21, 2024)
Retail out-of-home (OOH) advertising spending in the Philippines from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355225/retail-ad-spend-ooh-philippines/