Healthcare ad spend on digital static display in South Korea 2019-2021

Published by Statista Research Department, Aug 9, 2023
The expenditure on digital static display advertising in the healthcare category in South Korea decreased by 17.3 million U.S. dollars (69.89 percent) in 2021 in comparison to the previous year. Therefore, the advertising spending saw its lowest number at 7.5 million U.S. dollars.
For more insights about advertising in South Korea: In 2021, in comparison to ad spend in the healthcare category on digital static display, the ad expenditure in the healthcare category on television as well as on newspaper was considerably higher.

Healthcare advertising spending on digital static display in South Korea from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

South Korea

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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