The expenditure on digital static display advertising of the information technology (IT) category in Singapore increased significantly by 49.9 million U.S. dollars (+112.56 percent) in 2021 in comparison to the previous year. With 94.22 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the information technology category on digital static display, the ad expenditure of the information technology category on newspapers as well as on radio was considerably lower.
Information technology (IT) advertising spending on digital static display in Singapore from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Information technology (IT) advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355210/information-technology-ad-spend-digital-static-display-singapore/
Nielsen. "Information technology (IT) advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355210/information-technology-ad-spend-digital-static-display-singapore/
Nielsen. (2022). Information technology (IT) advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355210/information-technology-ad-spend-digital-static-display-singapore/
Nielsen. "Information Technology (It) Advertising Spending on Digital Static Display in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355210/information-technology-ad-spend-digital-static-display-singapore/
Nielsen, Information technology (IT) advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355210/information-technology-ad-spend-digital-static-display-singapore/ (last visited January 06, 2025)
Information technology (IT) advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355210/information-technology-ad-spend-digital-static-display-singapore/
