The expenditure on television advertising of the media and publishing category in Singapore declined to 11.63 million U.S. dollars in 2021. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the media and publishing category on television, the ad expenditure of the media & publishing category on magazines as well as on outdoor was considerably lower.
Media and publishing advertising spending on television in Singapore from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Media and publishing advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355204/media-publishing-ad-spend-television-singapore/
Nielsen. "Media and publishing advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355204/media-publishing-ad-spend-television-singapore/
Nielsen. (2022). Media and publishing advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355204/media-publishing-ad-spend-television-singapore/
Nielsen. "Media and Publishing Advertising Spending on Television in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355204/media-publishing-ad-spend-television-singapore/
Nielsen, Media and publishing advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355204/media-publishing-ad-spend-television-singapore/ (last visited January 06, 2025)
Media and publishing advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355204/media-publishing-ad-spend-television-singapore/
