In 2021, the expenditure on newspapers advertising of the healthcare category in Singapore decreased by 1.3 million U.S. dollars (-15.44 percent) since 2020. Therefore, the advertising spending in Singapore saw its lowest number in that year with 7.16 million U.S. dollars. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the healthcare category on newspapers, the ad expenditure of the healthcare category on magazines was considerably lower, while spending on radio was higher.
Healthcare advertising spending on newspapers in Singapore from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Healthcare advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1355178/healthcare-ad-spend-newspapers-singapore/
Nielsen. "Healthcare advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1355178/healthcare-ad-spend-newspapers-singapore/
Nielsen. (2022). Healthcare advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1355178/healthcare-ad-spend-newspapers-singapore/
Nielsen. "Healthcare Advertising Spending on Newspapers in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355178/healthcare-ad-spend-newspapers-singapore/
Nielsen, Healthcare advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355178/healthcare-ad-spend-newspapers-singapore/ (last visited August 24, 2024)
Healthcare advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355178/healthcare-ad-spend-newspapers-singapore/