The expenditure on newspaper advertising of the retail category in Spain increased by 17.1 million U.S. dollars (+19.46 percent) since the previous year. Accordingly, 2021 was the first time during the observed period that the advertising spending has increased in Spain. Nevertheless, the last two years recorded a significant lower advertising spending than the preceding years. For more insights about advertising in Spain: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on digital static display was lower, while spending on outdoor was higher.
Retail advertising spending on newspapers in Spain from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on newspapers in Spain from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1355175/retail-ad-spend-newspapers-spain/
Nielsen. "Retail advertising spending on newspapers in Spain from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1355175/retail-ad-spend-newspapers-spain/
Nielsen. (2022). Retail advertising spending on newspapers in Spain from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1355175/retail-ad-spend-newspapers-spain/
Nielsen. "Retail Advertising Spending on Newspapers in Spain from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355175/retail-ad-spend-newspapers-spain/
Nielsen, Retail advertising spending on newspapers in Spain from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355175/retail-ad-spend-newspapers-spain/ (last visited December 22, 2024)
Retail advertising spending on newspapers in Spain from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355175/retail-ad-spend-newspapers-spain/
