Household appliances' display ad spend in Puerto Rico 2020-2021

Published by
J. G. Navarro,
Nov 17, 2023
In 2021, the home appliance industry spent approximately 238 thousand U.S. dollars on static display advertising in Puerto Rico, down from almost 364 thousand dollars in the previous year – an annual decrease of about 35 percent.

Household appliances digital static display advertising spending in Puerto Rico in 2020 and 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Puerto Rico

Survey time period

2020 and 2021

Special properties

gross figures; excluding volume discounts; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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