The expenditure on television advertising of the retail category in Singapore increased by two million U.S. dollars (+27.81 percent) in 2021. Therefore, the advertising spending in Singapore reached a peak in 2021 with 9.2 million U.S. dollars. Notably, the advertising spending continuously increased over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the retail category on television, the ad expenditure of the retail category on magazines as well as on outdoor was considerably lower.
Retail advertising spending on television in Singapore from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1355135/retail-ad-spend-television-singapore/
Nielsen. "Retail advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1355135/retail-ad-spend-television-singapore/
Nielsen. (2022). Retail advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1355135/retail-ad-spend-television-singapore/
Nielsen. "Retail Advertising Spending on Television in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355135/retail-ad-spend-television-singapore/
Nielsen, Retail advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355135/retail-ad-spend-television-singapore/ (last visited November 03, 2024)
Retail advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355135/retail-ad-spend-television-singapore/
