In 2021, the expenditure on television advertising in the retail category in South Korea increased by 8.5 million U.S. dollars (40.02 percent) compared to 2020. Therefore, the advertising spending in South Korea reached a peak at 29.78 million U.S. dollars. For more insights about advertising in South Korea: In 2021, in comparison to ad spend in the retail category on television, the ad expenditure in the retail category on radio as well as on magazines was considerably lower.
Retail advertising spending on television in South Korea from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
Nielsen. "Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
Nielsen. (2022). Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
Nielsen. "Retail Advertising Spending on Television in South Korea from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
Nielsen, Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/ (last visited November 04, 2024)
Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/