In 2021, the expenditure on television advertising in the retail category in South Korea increased by 8.5 million U.S. dollars (40.02 percent) compared to 2020. Therefore, the advertising spending in South Korea reached a peak at 29.78 million U.S. dollars. For more insights about advertising in South Korea: In 2021, in comparison to ad spend in the retail category on television, the ad expenditure in the retail category on radio as well as on magazines was considerably lower.
Retail advertising spending on television in South Korea from 2019 to 2021
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
Nielsen. "Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
Nielsen. (2022). Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
Nielsen. "Retail Advertising Spending on Television in South Korea from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
Nielsen, Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/ (last visited November 24, 2024)
Retail advertising spending on television in South Korea from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355127/retail-ad-spend-television-south-korea/
