The expenditure on television advertising of the household appliances category in Singapore decreased by 0.3 million U.S. dollars (-5.55 percent) since the previous year. In 2021, the advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the household appliances category on television, the ad expenditure of the household appliances category on outdoor was lower and on magazines it was considerably lower.
Household appliances advertising spending on television in Singapore from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Household appliances advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1355122/household-appliances-ad-spend-television-singapore/
Nielsen. "Household appliances advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1355122/household-appliances-ad-spend-television-singapore/
Nielsen. (2022). Household appliances advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1355122/household-appliances-ad-spend-television-singapore/
Nielsen. "Household Appliances Advertising Spending on Television in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355122/household-appliances-ad-spend-television-singapore/
Nielsen, Household appliances advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355122/household-appliances-ad-spend-television-singapore/ (last visited August 24, 2024)
Household appliances advertising spending on television in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355122/household-appliances-ad-spend-television-singapore/