Retail ad spend on digital static display in Spain 2019-2021

Published by
Michele Majidi,
Nov 17, 2023
Retail advertising spending on digital static display in Spain reached 78.38 million U.S. dollars in 2021, marking a 24.33 percent decrease from the previous year's value of 103.57 million. In comparison to the ad expenditure on digital static display, the retail ad spend on magazines was considerably lower, while spending on outdoor was higher.

Retail advertising spending on digital static display in Spain from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Spain

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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