In 2021, the telecommunications sector spent approximately 2.62 million U.S. dollars on cinema advertising in South Africa, down 10 percent from 2.9 million dollars in the previous year. The 2021 figure amounted to less than two-thirds (63 percent) of the value recorded in 2019. Before the pandemic, the segment's cinema ad spending surpassed four million dollars.
Telecommunications advertising spending on cinema in South Africa from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Telecommunications advertising spending on cinema in South Africa from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1355079/telecommunications-ad-spend-cinema-south-africa/
Nielsen. "Telecommunications advertising spending on cinema in South Africa from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1355079/telecommunications-ad-spend-cinema-south-africa/
Nielsen. (2022). Telecommunications advertising spending on cinema in South Africa from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1355079/telecommunications-ad-spend-cinema-south-africa/
Nielsen. "Telecommunications Advertising Spending on Cinema in South Africa from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355079/telecommunications-ad-spend-cinema-south-africa/
Nielsen, Telecommunications advertising spending on cinema in South Africa from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355079/telecommunications-ad-spend-cinema-south-africa/ (last visited November 04, 2024)
Telecommunications advertising spending on cinema in South Africa from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355079/telecommunications-ad-spend-cinema-south-africa/
