In 2021, the expenditure on outdoor advertising of the entertainment and leisure category in Singapore decreased by 1.6 million U.S. dollars (-37.42 percent) since 2020. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the entertainment and leisure category on outdoor, the ad expenditure of the entertainment and leisure category on magazines was considerably lower, while spending on radio was higher.
Entertainment and leisure advertising spending on outdoor in Singapore from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Entertainment and leisure advertising spending on outdoor in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1355070/entertainment-leisure-ad-spend-outdoor-singapore/
Nielsen. "Entertainment and leisure advertising spending on outdoor in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1355070/entertainment-leisure-ad-spend-outdoor-singapore/
Nielsen. (2022). Entertainment and leisure advertising spending on outdoor in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1355070/entertainment-leisure-ad-spend-outdoor-singapore/
Nielsen. "Entertainment and Leisure Advertising Spending on Outdoor in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355070/entertainment-leisure-ad-spend-outdoor-singapore/
Nielsen, Entertainment and leisure advertising spending on outdoor in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355070/entertainment-leisure-ad-spend-outdoor-singapore/ (last visited December 22, 2024)
Entertainment and leisure advertising spending on outdoor in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355070/entertainment-leisure-ad-spend-outdoor-singapore/
