The expenditure on radio advertising of the retail category in Singapore increased by 1.6 million U.S. dollars (+27.06 percent) since the previous year. Accordingly, 2021 was the first time during the observed period that the advertising spending has increased in Singapore. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the retail category on radio, the ad expenditure of the retail category on magazines as well as on outdoor was considerably lower.
Retail advertising spending on radio in Singapore from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on radio in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1355035/retail-ad-spend-radio-singapore/
Nielsen. "Retail advertising spending on radio in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1355035/retail-ad-spend-radio-singapore/
Nielsen. (2022). Retail advertising spending on radio in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1355035/retail-ad-spend-radio-singapore/
Nielsen. "Retail Advertising Spending on Radio in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355035/retail-ad-spend-radio-singapore/
Nielsen, Retail advertising spending on radio in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355035/retail-ad-spend-radio-singapore/ (last visited January 06, 2025)
Retail advertising spending on radio in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355035/retail-ad-spend-radio-singapore/
