Beverages ad spend on digital static display in Singapore 2019-2021

Published by
R. Hirschmann,
May 29, 2024
The expenditure on digital static display advertising of the beverages category in Singapore decreased by 3.7 million U.S. dollars (-62.69 percent) since the previous year. This was a significant decrease in the advertising spending.
For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the beverages category on digital static display, the ad expenditure of the beverages category on newspapers as well as on radio was considerably lower.

Beverages advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Singapore

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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