In 2021, the expenditure on digital static display advertising of the retail category in Singapore decreased by 1.4 million U.S. dollars (-37.09 percent) since 2020. This was the first time during the observed period that the advertising spending declined in Singapore. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the retail category on digital static display, the ad expenditure of the retail category on newspapers as well as on radio was considerably higher.
Retail advertising spending on digital static display in Singapore from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Retail advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1355029/retail-ad-spend-digital-static-display-singapore/
Nielsen. "Retail advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1355029/retail-ad-spend-digital-static-display-singapore/
Nielsen. (2022). Retail advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1355029/retail-ad-spend-digital-static-display-singapore/
Nielsen. "Retail Advertising Spending on Digital Static Display in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1355029/retail-ad-spend-digital-static-display-singapore/
Nielsen, Retail advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1355029/retail-ad-spend-digital-static-display-singapore/ (last visited July 22, 2024)
Retail advertising spending on digital static display in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1355029/retail-ad-spend-digital-static-display-singapore/