In 2021, the expenditure on digital static display advertising in the retail category in South Korea decreased by 6.9 million U.S. dollars (16.59 percent) compared to 2020. This was the first time during the observed period that the advertising spending declined in South Korea. For more insights about advertising in South Korea: In 2021, in comparison to ad spend in the retail category on digital static display, the ad expenditure in the retail category on television as well as on newspaper was lower.
Retail advertising spending on digital static display advertising in South Korea from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on digital static display advertising in South Korea from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1354991/retail-ad-spend-digital-static-display-south-korea/
Nielsen. "Retail advertising spending on digital static display advertising in South Korea from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1354991/retail-ad-spend-digital-static-display-south-korea/
Nielsen. (2022). Retail advertising spending on digital static display advertising in South Korea from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1354991/retail-ad-spend-digital-static-display-south-korea/
Nielsen. "Retail Advertising Spending on Digital Static Display Advertising in South Korea from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354991/retail-ad-spend-digital-static-display-south-korea/
Nielsen, Retail advertising spending on digital static display advertising in South Korea from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354991/retail-ad-spend-digital-static-display-south-korea/ (last visited November 24, 2024)
Retail advertising spending on digital static display advertising in South Korea from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354991/retail-ad-spend-digital-static-display-south-korea/
