Retail ad spend on outdoor in Singapore 2019-2021

Published by
R. Hirschmann,
May 29, 2024
The expenditure on outdoor advertising of the retail category in Singapore increased significantly by 237.8 thousand U.S. dollars (+33.83 percent) in 2021.
For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the retail category on outdoor, the ad expenditure of the retail category on magazines was considerably lower, while spending on radio was considerably higher.

Retail advertising spending on outdoor in Singapore from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Singapore

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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