The expenditure on television advertising of the cosmetics and personal care category in Italy increased by 0.4 billion U.S. dollars (+12.35 percent) since the previous year. Accordingly, 2021 was the first time during the observed period that the advertising spending has increased in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on television, the ad expenditure on digital static display as well as on newspapers was considerably lower.
Cosmetics and personal care advertising spending on television in Italy from 2019 to 2021
(in billion U.S. dollars)
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Nielsen. (December 16, 2022). Cosmetics and personal care advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1354981/cosmetics-personal-care-ad-spend-television-italy/
Nielsen. "Cosmetics and personal care advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1354981/cosmetics-personal-care-ad-spend-television-italy/
Nielsen. (2022). Cosmetics and personal care advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1354981/cosmetics-personal-care-ad-spend-television-italy/
Nielsen. "Cosmetics and Personal Care Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354981/cosmetics-personal-care-ad-spend-television-italy/
Nielsen, Cosmetics and personal care advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354981/cosmetics-personal-care-ad-spend-television-italy/ (last visited November 03, 2024)
Cosmetics and personal care advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354981/cosmetics-personal-care-ad-spend-television-italy/
