In 2021, the radio ad spend of the finance category in Italy decreased by 5.8 million U.S. dollars (6.78 percent) compared to 2020. This was the first time during the observed period that the advertising spending declined in Italy. For more insights about advertising in Italy: In 2021, in comparison to radio ad spending, the ad expenditure of the finance category on digital static display was higher, while on newspapers it was considerably higher.
Finance advertising spending on radio in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Finance advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1354973/finance-ad-spend-radio-italy/
Nielsen. "Finance advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1354973/finance-ad-spend-radio-italy/
Nielsen. (2022). Finance advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1354973/finance-ad-spend-radio-italy/
Nielsen. "Finance Advertising Spending on Radio in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354973/finance-ad-spend-radio-italy/
Nielsen, Finance advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354973/finance-ad-spend-radio-italy/ (last visited October 02, 2024)
Finance advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354973/finance-ad-spend-radio-italy/