The expenditure on newspapers advertising of the media and publishing category in Singapore decreased by 3.2 million U.S. dollars (-23.42 percent) in 2021 in comparison to the previous year. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Singapore: In 2021, in comparison to the ad expenditure of the media and publishing category on newspapers, the ad expenditure of the media and publishing category on radio was lower and on magazines it was considerably lower.
Media and publishing advertising spending on newspapers in Singapore from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Media and publishing advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1354966/media-publishing-ad-spend-newspapers-singapore/
Nielsen. "Media and publishing advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1354966/media-publishing-ad-spend-newspapers-singapore/
Nielsen. (2022). Media and publishing advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1354966/media-publishing-ad-spend-newspapers-singapore/
Nielsen. "Media and Publishing Advertising Spending on Newspapers in Singapore from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354966/media-publishing-ad-spend-newspapers-singapore/
Nielsen, Media and publishing advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354966/media-publishing-ad-spend-newspapers-singapore/ (last visited January 06, 2025)
Media and publishing advertising spending on newspapers in Singapore from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354966/media-publishing-ad-spend-newspapers-singapore/