In 2021, the expenditure on radio advertising of the entertainment and leisure category in Malaysia decreased by 1.6 million U.S. dollars (-42.72 percent) since 2020. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the entertainment & leisure category on radio, the ad expenditure of the entertainment & leisure category on newspapers was higher and on internet it was considerably higher.
Entertainment and leisure advertising spending on radio in Malaysia from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Entertainment and leisure advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1354959/entertainment-leisure-ad-spend-radio-malaysia/
Nielsen. "Entertainment and leisure advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1354959/entertainment-leisure-ad-spend-radio-malaysia/
Nielsen. (2022). Entertainment and leisure advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1354959/entertainment-leisure-ad-spend-radio-malaysia/
Nielsen. "Entertainment and Leisure Advertising Spending on Radio in Malaysia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354959/entertainment-leisure-ad-spend-radio-malaysia/
Nielsen, Entertainment and leisure advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354959/entertainment-leisure-ad-spend-radio-malaysia/ (last visited November 19, 2024)
Entertainment and leisure advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354959/entertainment-leisure-ad-spend-radio-malaysia/
