IT's OOH advertising spending in the Philippines 2019-2021

Published by
Christy Balita,
Feb 5, 2024
Between 2019 and 2021, the information technology (IT) segment's expenditure on out-of-home (OOH) advertising in the Philippines plummeted by about 85 percent, amounting to less than 140 thousand U.S. dollars in the latter year.

Information technology (IT) out-of-home (OOH) advertising spending in the Philippines from 2019 to 2021 (in 1,000 U.S. dollars)

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Release date

December 2022

Region

Philippines

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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