Food ad spend on TV in the Philippines 2019-2021

Published by
Christy Balita,
Feb 5, 2024
In 2021, the food segment spent 2.34 billion U.S. dollars on TV advertising in the Philippines, up from 1.58 billion dollars in the previous year – an annual growth of over 48 percent.

Food advertising spending on television in the Philippines from 2019 to 2021 (in billion U.S. dollars)

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Release date

December 2022

Region

Philippines

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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