Beverages ad spend on digital static display in the Netherlands 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on digital static display advertising of the beverages category in the Netherlands increased by 37.6 million U.S. dollars (68.81 percent) in 2021 compared to the previous year. With 92.24 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period.
For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the beverages category on internet, the ad expenditure of the beverages category on magazines as well as on outdoor was considerably lower.

Beverages advertising spending on digital static display in the Netherlands from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Netherlands

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts; excluding paid social and search

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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