Cosmetics & personal care ad spend on radio in Italy 2019-2021
The expenditure on radio advertising of the cosmetics and personal care category in Italy increased by 2.5 million U.S. dollars (+6.85 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Italy.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on radio, the ad expenditure on digital static display was higher and on newspapers it was considerably higher.
For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the cosmetics and personal care category on radio, the ad expenditure on digital static display was higher and on newspapers it was considerably higher.
