Industry, agriculture & property ad spend on television in the Netherlands 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on television advertising of the industry, agriculture & property category in the Netherlands decreased to 42.67 million U.S. dollars since the previous year. Therefore, 2021 marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years.
For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the industry, agriculture & property category on television, the ad expenditure of the industry, agriculture & property category on internet was higher, while spending on newspapers was lower.

Industry, agriculture & property advertising spending on television in the Netherlands from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Netherlands

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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Market overview

5

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8

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8

Print media

4

Cinema & out-of-home

4

Media reach

7

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