In 2021, the expenditure on radio advertising of the cosmetics & personal care category in the Netherlands decreased by one million U.S. dollars (2.67 percent) compared to 2020. This marks the lowest advertising spending during the observed period. Notably, the advertising spending was continuously decreasing over the last years. For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the cosmetics & personal care category on radio, the ad expenditure of the cosmetics & personal care category on internet was considerably higher, while spending on newspapers was considerably lower.
Cosmetics & personal care advertising spending on radio in the Netherlands from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Cosmetics & personal care advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1354612/cosmetics-personal-care-ad-spend-radio-netherlands/
Nielsen. "Cosmetics & personal care advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1354612/cosmetics-personal-care-ad-spend-radio-netherlands/
Nielsen. (2022). Cosmetics & personal care advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1354612/cosmetics-personal-care-ad-spend-radio-netherlands/
Nielsen. "Cosmetics & Personal Care Advertising Spending on Radio in The Netherlands from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354612/cosmetics-personal-care-ad-spend-radio-netherlands/
Nielsen, Cosmetics & personal care advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354612/cosmetics-personal-care-ad-spend-radio-netherlands/ (last visited December 05, 2024)
Cosmetics & personal care advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354612/cosmetics-personal-care-ad-spend-radio-netherlands/
