Automotive ad spend on outdoor in the Netherlands 2019-2021

Published by Statista Research Department, Nov 17, 2023
The expenditure on outdoor advertising of the automotive category in the Netherlands increased by 5.8 million U.S. dollars (26.46 percent) in 2021. This was the first time during the observed period that the advertising spending has increased in the Netherlands.
For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the automotive category on outdoor, the ad expenditure of the automotive category on internet was considerably higher, while spending on newspapers was lower.

Automotive advertising spending on outdoor in the Netherlands from 2019 to 2021 (in million U.S. dollars)

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Release date

December 2022

Region

Netherlands

Survey time period

2019 to 2021

Special properties

gross figures; excluding volume discounts

Supplementary notes

Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.

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