In 2021, the expenditure on radio advertising of the information technology category in the Netherlands increased by 3.8 million U.S. dollars (32.15 percent) compared to 2020. With 15.66 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending increased over the last years. For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the information technology category on radio, the ad expenditure of the information technology category on outdoor was lower and on magazines it was considerably lower.
Information technology advertising spending on radio in the Netherlands from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Information technology advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1354600/information-technology-ad-spend-radio-netherlands/
Nielsen. "Information technology advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1354600/information-technology-ad-spend-radio-netherlands/
Nielsen. (2022). Information technology advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1354600/information-technology-ad-spend-radio-netherlands/
Nielsen. "Information Technology Advertising Spending on Radio in The Netherlands from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354600/information-technology-ad-spend-radio-netherlands/
Nielsen, Information technology advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354600/information-technology-ad-spend-radio-netherlands/ (last visited July 23, 2024)
Information technology advertising spending on radio in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354600/information-technology-ad-spend-radio-netherlands/