The expenditure on television advertising of the retail category in the Netherlands increased by 142 million U.S. dollars (23.28 percent) in 2021 in comparison to the previous year. With 751.95 million U.S. dollars, the advertising spending thereby reached its highest value in the observed period. Notably, the advertising spending increased over the last years. For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the retail category on television, the ad expenditure of the retail category on internet was lower and on newspapers it was considerably lower.
Retail advertising spending on television in the Netherlands from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on television in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1354597/retail-ad-spend-television-netherlands/
Nielsen. "Retail advertising spending on television in the Netherlands from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1354597/retail-ad-spend-television-netherlands/
Nielsen. (2022). Retail advertising spending on television in the Netherlands from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1354597/retail-ad-spend-television-netherlands/
Nielsen. "Retail Advertising Spending on Television in The Netherlands from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354597/retail-ad-spend-television-netherlands/
Nielsen, Retail advertising spending on television in the Netherlands from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354597/retail-ad-spend-television-netherlands/ (last visited December 04, 2024)
Retail advertising spending on television in the Netherlands from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354597/retail-ad-spend-television-netherlands/
