The expenditure on newspaper advertising of the retail category in Malaysia decreased to 14.55 million U.S. dollars since the previous year. Therefore, 2021 marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on internet was considerably higher, while spending on radio was considerably lower.
Retail advertising spending on newspapers in Malaysia from 2019 to 2021
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 16, 2022). Retail advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1354561/retail-ad-spend-newspapers-malaysia/
Nielsen. "Retail advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1354561/retail-ad-spend-newspapers-malaysia/
Nielsen. (2022). Retail advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1354561/retail-ad-spend-newspapers-malaysia/
Nielsen. "Retail Advertising Spending on Newspapers in Malaysia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354561/retail-ad-spend-newspapers-malaysia/
Nielsen, Retail advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354561/retail-ad-spend-newspapers-malaysia/ (last visited July 27, 2024)
Retail advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354561/retail-ad-spend-newspapers-malaysia/