Retail ad spend on newspapers in Malaysia 2019-2021
The expenditure on newspaper advertising of the retail category in Malaysia decreased to 14.55 million U.S. dollars since the previous year. Therefore, 2021 marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on internet was considerably higher, while spending on radio was considerably lower.
For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the retail category on newspapers, the ad expenditure of the retail category on internet was considerably higher, while spending on radio was considerably lower.
