In 2021, the expenditure on television advertising of the media and publishing category in Italy decreased by 0.1 billion U.S. dollars (-5.33 percent) since 2020. This was the first time during the observed period that the advertising spending declined in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the media and publishing category on television, the ad expenditure on digital static display was considerably lower, while spending on newspapers was higher.
Media and publishing advertising spending on television in Italy from 2019 to 2021
(in billion U.S. dollars)
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Nielsen. (December 16, 2022). Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
Nielsen. "Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
Nielsen. (2022). Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
Nielsen. "Media and Publishing Advertising Spending on Television in Italy from 2019 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
Nielsen, Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/ (last visited January 08, 2025)
Media and publishing advertising spending on television in Italy from 2019 to 2021 (in billion U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354549/media-publishing-ad-spend-television-italy/
