In 2021, the expenditure on cinema advertising of the retail category in Malaysia decreased by 59.3 thousand U.S. dollars (-96.71 percent) since 2020. This marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the retail category on cinema, the ad expenditure of the retail category on magazines as well as on radio was considerably higher.
Retail advertising spending on cinema in Malaysia from 2019 to 2021
(in 1,000 U.S. dollars)
Characteristic
Spending in thousand U.S. dollars
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Nielsen. (December 16, 2022). Retail advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354541/retail-ad-spend-cinema-malaysia/
Nielsen. "Retail advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354541/retail-ad-spend-cinema-malaysia/
Nielsen. (2022). Retail advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354541/retail-ad-spend-cinema-malaysia/
Nielsen. "Retail Advertising Spending on Cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354541/retail-ad-spend-cinema-malaysia/
Nielsen, Retail advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1354541/retail-ad-spend-cinema-malaysia/ (last visited August 24, 2024)
Retail advertising spending on cinema in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354541/retail-ad-spend-cinema-malaysia/