The expenditure on newspaper advertising of the business services category in Malaysia decreased by 1.3 million U.S. dollars (-22.64 percent) in 2021 in comparison to the previous year. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the business services category on newspapers, the ad expenditure of the business services category on television was higher, while spending on magazines was considerably lower.
Business services advertising spending on newspapers in Malaysia from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/
Nielsen. "Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/
Nielsen. (2022). Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/
Nielsen. "Business Services Advertising Spending on Newspapers in Malaysia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/
Nielsen, Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/ (last visited November 19, 2024)
Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/