The expenditure on newspaper advertising of the business services category in Malaysia decreased by 1.3 million U.S. dollars (-22.64 percent) in 2021 in comparison to the previous year. The advertising spending thereby reached its lowest value in recent years. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the business services category on newspapers, the ad expenditure of the business services category on television was higher, while spending on magazines was considerably lower.
Business services advertising spending on newspapers in Malaysia from 2019 to 2021
(in million U.S. dollars)
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Spending in million U.S. dollars
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Nielsen. (December 16, 2022). Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/
Nielsen. "Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/
Nielsen. (2022). Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/
Nielsen. "Business Services Advertising Spending on Newspapers in Malaysia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/
Nielsen, Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/ (last visited August 24, 2024)
Business services advertising spending on newspapers in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354503/business-services-ad-spend-newspapers-malaysia/