Telecommunications ad spend on outdoor in the Netherlands 2019-2021

In 2021, the expenditure on outdoor advertising of the telecommunications category in the Netherlands increased by 2.7 million U.S. dollars (7.85 percent) compared to 2020. This was the first time during the observed period that the advertising spending has increased in the Netherlands. Nevertheless, the last two years recorded lower advertising spending than the preceding period.
For more insights about advertising in the Netherlands: In 2021, in comparison to the ad expenditure of the telecommunications category on outdoor, the ad expenditure of the telecommunications category on internet was considerably higher, while spending on newspapers was lower.