Apparel ad spend on television in Italy 2019-2021
In 2021, the apparel sector spent around 1.1 billion U.S. dollars on magazine advertising in Italy, up almost 50 percent from 761 million dollars one year before.
Apparel advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars)
Source
In cooperation with
Release date
December 2022
More information
Region
Italy
Survey time period
2019 to 2021
Special properties
gross figures; excluding volume discounts
Supplementary notes
Ad spend is calculated by multiplying the impression data for each ad event captured with the relevant CPM data for that event.
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Basic Account
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Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
For single users
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- Free Statistics
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
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- Free + Premium Statistics
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Nielsen. (December 16, 2022). Apparel advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1354457/apparel-ad-spend-television-italy/
Nielsen. "Apparel advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1354457/apparel-ad-spend-television-italy/
Nielsen. (2022). Apparel advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1354457/apparel-ad-spend-television-italy/
Nielsen. "Apparel Advertising Spending on Television in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354457/apparel-ad-spend-television-italy/
Nielsen, Apparel advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354457/apparel-ad-spend-television-italy/ (last visited January 08, 2025)
Apparel advertising spending on television in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354457/apparel-ad-spend-television-italy/