In 2021, the expenditure on radio advertising of the information technology category in Malaysia decreased significantly by 144.5 thousand U.S. dollars (-62.74 percent) since 2020. This marks the lowest advertising spending during the observed period. Notably, the advertising spending is continuously decreasing over the last years. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the information technology category on radio, the ad expenditure of the information technology category on internet as well as on newspapers was considerably higher.
Information technology (IT) advertising spending on radio in Malaysia from 2019 to 2021
(in 1,000 U.S. dollars)
Characteristic
Spending in thousand U.S. dollars
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Nielsen. (December 16, 2022). Information technology (IT) advertising spending on radio in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1354443/information-technology-ad-spend-radio-malaysia/
Nielsen. "Information technology (IT) advertising spending on radio in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars)." Chart. December 16, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1354443/information-technology-ad-spend-radio-malaysia/
Nielsen. (2022). Information technology (IT) advertising spending on radio in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1354443/information-technology-ad-spend-radio-malaysia/
Nielsen. "Information Technology (It) Advertising Spending on Radio in Malaysia from 2019 to 2021 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354443/information-technology-ad-spend-radio-malaysia/
Nielsen, Information technology (IT) advertising spending on radio in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1354443/information-technology-ad-spend-radio-malaysia/ (last visited August 24, 2024)
Information technology (IT) advertising spending on radio in Malaysia from 2019 to 2021 (in 1,000 U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354443/information-technology-ad-spend-radio-malaysia/