In 2021, the expenditure on radio advertising of the apparel category in Italy increased by 9.6 million U.S. dollars (+34.15 percent) since 2020. This was the first time during the observed period that the advertising spending has increased in Italy. For more insights about advertising in Italy: In 2021, in comparison to the ad expenditure of the apparel category on radio, the ad expenditure of the apparel category on digital static display was higher, while on newspapers it was considerably higher.
Apparel advertising spending on radio in Italy from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Apparel advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1354441/apparel-ad-spend-radio-italy/
Nielsen. "Apparel advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1354441/apparel-ad-spend-radio-italy/
Nielsen. (2022). Apparel advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1354441/apparel-ad-spend-radio-italy/
Nielsen. "Apparel Advertising Spending on Radio in Italy from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354441/apparel-ad-spend-radio-italy/
Nielsen, Apparel advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354441/apparel-ad-spend-radio-italy/ (last visited January 06, 2025)
Apparel advertising spending on radio in Italy from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354441/apparel-ad-spend-radio-italy/
