The expenditure on radio advertising of the retail category in Malaysia increased by 1.5 million U.S. dollars (+46.22 percent) in 2021 in comparison to the previous year. This was the first time during the observed period that the advertising spending has increased in Malaysia. For more insights about advertising in Malaysia: In 2021, in comparison to the ad expenditure of the retail category on radio, the ad expenditure of the retail category on internet as well as on newspapers was considerably higher.
Retail advertising spending on radio in Malaysia from 2019 to 2021
(in million U.S. dollars)
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Nielsen. (December 16, 2022). Retail advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1354434/retail-ad-spend-radio-malaysia/
Nielsen. "Retail advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars)." Chart. December 16, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1354434/retail-ad-spend-radio-malaysia/
Nielsen. (2022). Retail advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1354434/retail-ad-spend-radio-malaysia/
Nielsen. "Retail Advertising Spending on Radio in Malaysia from 2019 to 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Dec 2022, https://www.statista.com/statistics/1354434/retail-ad-spend-radio-malaysia/
Nielsen, Retail advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1354434/retail-ad-spend-radio-malaysia/ (last visited November 04, 2024)
Retail advertising spending on radio in Malaysia from 2019 to 2021 (in million U.S. dollars) [Graph], Nielsen, December 16, 2022. [Online]. Available: https://www.statista.com/statistics/1354434/retail-ad-spend-radio-malaysia/
